I've been working in the Japanese
subsidiary of a foreign company now for almost ten years. During
this time I've quit often had visitors from global functions in the head
office come visit us in Japan for various purposes. Most of the time customer
visits are scheduled for these visits. Taking non-Japanese people from global functions to visit
customers can be an interesting and sometimes terrifying experience, all
depending on how Japan experienced and/or culturally sensitive the person is.
Although I could generalise the ease in terms of country of origin of the
visitor, based on my experience, the most critical point is the personality and
attitude of the visitor. Some people are overly concerned about adhering to
Japanese business etiquette, having devoured books about the "do's"
and "don't do's" before their visits, usually resulting in awkwardness as the
person is trying too hard to bow just the right angle, trying to mimic the way
Japanese hand over business cards only to get it wrong (wrong side towards
speaking partner is a common mistake). I've even met people who, before their
visit, have had business cards in faulty Japanese printed (usually resulting in giggles)...
Generally, most Japanese customers welcome
visitors from the head office,some because they find it fun or interesting to
meet foreigners, some because they realise that the people from the head office
are our (i.e. Japanese subsidiary) overlords with deeper pockets and the power
to start projects that could benefit them. Very rarely does a customer decline
a request from us to set up a meeting/visit and sometimes it can be actively
demanded from us. However, from the local subsidiary perspective it can
sometimes create problems...
For your education and possible amusement, I've here compiled profiles over the most difficult visitors.
1. The Over-Enthusiastic Promise Giver
These guys/gals are usually really excited
about being in Japan, meet our customers and can't wait to work with them. Their
intent is usually very good but problems can come when they start to promise A)
Stuff that the Japan team are not able to deliver on (budget or legal
restraints) or B) Stuff that they have not properly secured in HQ and later
casually cancel via an e-mail to us... These guys/gals don't realise that
promises are not given casually in Japan and can cause us significant distress
and efforts in cleaning up afterwards and trying to find ways to compensate the
customer for the disappointment and problems caused by the broken promise(s).
2. The Japan "Veteran"
These guys are thankfully few and
in-between but I have encountered these on occasion, almost always in senior
management positions. This type has visited Japan countless times and believe
that they know exactly what they're doing and have no need to learn anything
more. This type is often loud and abrasive towards the customer (even though
they dial it down a little compared to their domestic attitude). Some of these
are so confident in their cultural proficiency that they sprinkle in Japanese words and use "-san" as a suffix to names, but fail to use it the appropriate way... In the best case they are merely considered
as "odd".
3. The "Just-like-home" Guy/Gal
The people that I find easiest to bring to Japanese customers are those who don't try too hard. Of course, being nonchalant, slouching in the chair etc. is a big no-no, but people who smile, listen to the other person speaking and behaving calmly and friendly are easy to bring t customers and hardly ever create any problems.