Wednesday, June 27, 2007
Segmenting the customer and the USP (unique selling proposition)
I work as a consultant, but at heart I'm a marketer. With this blog I'm actually selling a product to you, dear reader, although I do not charge for it, nor do I receive any money from what I am doing here. My reward is some twisted form of sense of achievement when people read it and find it entertaining, disturbing or both.
When you want to market a product you think about the product and the customers you want to reach. I want to reach a certain segment of the market and make my blog popular in that segment. So what segment am I really targeting? A quick analysis of the contents in here shows that the following topics are brought up at some point or another:
* Life in Tokyo
* Japan Craziness
* Workplace Stupidity
* Patrick Swayze
* Serial Killers
So I want to reach the segment of the market that are interested in those subjects. There should be 2-3 worldwide I hopefully could reach.
However, something recently made me think. One person had fallen into my blog after doing a google on "male rape scenes". Maybe I am thinking the wrong way here, maybe that is a segment of the market that is untapped and has great potential? Perhaps that is the direction I should take this blog in? (The person doing the search was in Germany, which for some prejudice reason does not surprise me at all...)
I have some thinking to do now when I stake out the long-term strategic plan for this blog...