Monday, June 30, 2008
Recently I'm trying to help him in straightening out his marketing plan for the product since that's not really his strong side. That's not something I mind at all and I do my best to make sure his ideas come out in an understandable way that European marketers can relate to and straighten out the message, the flow of the presentation as well as make sure the language is suitable.
So I'm working on this and get to a slide where the product positioning statement is and it goes something like this; "To bring a smile to patients through our superior product with (various features)". Well, this might be a bit corny, but still workable you might think, but considering that the patients that gets treated with our products are balancing between life and death, suffering from terrible injuries from a car crash, organs giving up one at a time and our product can save their lives.
Trust me when I say that these patients are not very prone to smiling... Here in Japan Mac Donalds has "smile" on their menu for 0 JPY so if it's smiles we want to have we'd be better off going to MacD...
I revised the positioning quite extensively, so now we're happy if the patients can recover, the smiles can come later...
Friday, June 27, 2008
His current project seems to be in finding me a Japanese girlfriend and he keeps ignoring the fact that I tell him that I have a girlfriend and therefore really not interested. Earlier today he kept promoting a girl in the building to me, carefully laying out feature and benefits (goes to a prestigious university, father a lawyer etc. etc.). With some effort I managed to dodge this one.
In fact, he reminds me a bit of a Japanese version of the Jack Nicholson character in the movie "The Shining". Not so much because of the way he looks, but the overall creepiness combined with a certain likeability... But it's always good to be on a friendly foot with the caretaker!
Tuesday, June 24, 2008
Tuesday, June 17, 2008
The reasons has to be somewhat anchored in reality, but it can be pretty farfetched in some cases.
Say you’re in the management and there’s a person that rubs you the wrong way and you want to get rid of him, but he/she is not breaking any rules, just being incompetent or rubbing you the wrong way. You want him/her to quit, but the person is not budging or showing any inclination to leave, despite withheld bonuses, bad reviews and whatnot, you still have one lethal weapon left in your arsenal, the Relocation bomb.
With this little weapon you can confront the person in question with a choice of handing in his/hers resignation or be relocated to the crappiest region that the company can think of to ponder the error of his/hers ways. Believe me when I say that doing sales in Morioka is not that attractive if you have your life in the Tokyo area...
Oh, yeah, this type of activity is currently ongoing in the company against someone...
Friday, June 13, 2008
If we discount the crazy guy who decided it was a good idea to run a truck into geek paradise Akihabara, jump out and stab anyone nearby with a knife leaving 7 dead and many wounded, Japan has been peaceful lately. If you allow me a brief flash of black humor, you could argue that the crazy knife guy made a very wise choice in executing his plan in Akihabara since most people around there are not used to physical exercise and can’t run very fast.
To put things in perspective, I remember the summer a few years back when all the loonies were out in force back in Sweden :
Thursday, June 5, 2008
Tuesday, June 3, 2008
Big In Japan - Alphaville
Down In Japan - Holy Toy
Japanese Bodies - Leætherstrip
Japanese Boy - Aneka
A Japanese Dream - The Cure
Turning Japanese - Incubus
Life in Tokyo - Moskwa TV
Kyoto Song - The Cure
Sunday, June 1, 2008
I'm not sure really what's going on now, but I assume I should just shut my mouth and be thankful. I've previously been promoting the new albums out by Tiamat and Universal Poplab, but this spring it seems like a lot of the groups I like have been plotting to release albums at almost the same time!
First we had the Tiamat and Universal Poplab albums that didn't dissapoint me one bit, granted I felt that "Seeds" by UP wasn't as great as the previous album "Uprising", but that was an amazing album, so it's not that easy to top.
Then, Swedish Bitpopers Thermostatic release their new album "Humanizer", Danish industrial artist Leatherstrip releases a 3 CD box "Civil Disobedience" and ex-Nitzer Ebb frontman Doug McCarthy releases a new album with his new project Fixmer&McCarthy...
Well, I shouldn't question this, just enjoy the good times while they last!